The London Season came into its own during the 18th century. Whilst it had always been customary to return to Town at the end of the hunting season, during the 1700s, The Season became established as one long party, beginning in April/May and finishing on the 12th of August.
A London Season was the aim of most young ladies, who wished to show off their specially purchased finery and hopefully, snare a husband. For the wealthier girls, getting a husband wasn't the problem; it was finding one who wouldn't gamble it all away that took some nicety in judgement. Being presented to the Queen didn't start until the Queen Charlotte Ball in 1780, but the 'Marriage Mart' began much earlier. This mock advertisement tells you more than I could about the realities of looking for a husband in Georgian London.
Advertisement of a Sale
Be it known to all Men by these Presents, That next Summer at Scarborough (a play on the Scarborough Fair, where exotic goods were sold) will be a vast Collection of fair Hands, brilliant Eyes, rosy Cheeks, nimble Tongues, ivory Teeth, ruby Lips, dimpled Chins, high Fronts, and long Necks; snowy Breasts, handsome Legs, with other valuable Commodities, which will conceal'd till the Merchandizes before mention'd are disposed of: Also large Quantities of kind Glances, studied Courtsies, languising Looks, Sighs, Sneers, Ogles, Smiles, Airs of all sorts, as well as those of Quality, as several invitatory ones from old Maids, and awkward Country Girls: Also some innocent Frowns, stolen Kisses, which may be purchased with a Whisper: Together with several large boxes of right native Blushes, surpassing Carmine, Cochineal or Spanish Wool.
'Tis farther propos'd, There shall be Pictures of all the celebrated Toasts drawn in Black, by a Sett of female Painters, who have such lively Imaginations, that they can paint strongest in the Absence of the Originals, and so nimbly, that they can draw a compleat Piece in the making of a Pot of Tea. Also several antiquated Faces lately repair'd; Choice of wounded hearts to be had for love: a Cargo of fine Compliments, either with or without a Meaning; vulgar Sayings advanced into Witty Sentences, Jokes Quibbles, Puns, Repartees, and Conundrums in infinite Numbers; Together with Vanity, Scandal, Affectation, Pride, Inconstancy, and some small Remnants of Honour, Virtue, Discretion and Good Behaviour. Not to omit several Curious Tables, which, besides the visible Furniture of Cards, &c. have secret Drawers, repleat with Oaths, of all sorts, and some new Counterfeit ones for the Ladies, which, with good Management, will pass for real. There will likewise be some second-hand Faces, Stale Reputations, and Broken Constitutions, for the Use of Batter'd Beaus, maimed Debauchees, and old Batchelors.
This Grand Sale to begin in May next, and continue above four Months. In the Long Room in the Town aforesaid, Attendance will be given, and the Goods display'd to the best Advantage, every day, Sunday not excepted from 7 till 10 in the Evening.
N.B. If any Persons would purchase a Quantity of Good Humour, they are desir'd to give timely Notice to procure it, if such a Thing can be Found; otherwise a Stock of Compliance only will be provided against the Sale. The Ladies may please to observe, that there are several little Drawing Rooms adjoyning to the Ware-house convenient for taking Cold Tea, or other Refreshments.
The Gentleman's Magazine, 2nd December 1732